INGREDIENTS PACKAGING AND LABELING
Every country has its own rules governing the manufacturing, testing, labeling, and marketing of cosmetics. Find out about the local laws (and those of the regions you plan to ship to) to ensure that your approach is legally correct and safe.
When buying ingredients, keep the following points in mind:
• Are the ingredients suitable for manufacturing skincare products and approved for use in skincare in your country? Coconut oil, for example, is available in two grades: culinary and skincare.
• Do you value natural ingredients?
• What, if any, preservatives will you be using? How does this affect shelf life?
• Are your products marketed under ecological/sustainable aspects? Make sure the supplier has the appropriate certifications. These will differ from country to country.
• Track the supply chain. Is the supplier reputable? Can he offer references?
• How are the labeling laws in your country and the countries you ship to?
• Are certain ingredients known to be common allergens?
By working with an experienced manufacturer, you can avoid some of the initial pitfalls of self-developed formulas (e.g., incompatible ingredients). White label manufacturers are also likely to have proven results and testing of products already on the market.
If you develop your recipes, there is a steeper learning curve associated with them. However, it will give you more freedom to experiment and build something unique.
Packaging is crucial for beauty products since it serves multiple functions. You can quickly get empty, pre-made containers and print your labels for simple items like lip balm or lip gloss. However, you may need to work with a supplier or manufacturer to create bespoke packaging that fully represents your brand aesthetic and is different from your competitors'.
Remember that packaging does many different jobs:
• Representation of your brand. This is another opportunity to bring in your brand's personality. Packaging integrated into the product (such as a lipstick tube) is seen and used by the customer even after the outer packaging has been disposed of. Custom packaging boxes with logo is great for your brand.
• Protection of fragile products. The proper packaging protects products such as eye shadow and pressed powder from damage during transport or dropped.
• Function as an applicator. Such as B. with mascaras and liquid lipsticks.
• Communication of important information. So z. B. Ingredients, expiry date, and instructions for use.
• Contribution to the customer experience. The suitable packaging delights customers through the unboxing process or unique features (e.g., a mirror built into the lipstick tube).
Make sure that not only your products but also the packaging are subjected to strict quality control. Intending to build her Amalie Beauty brand, Megan recommends trying the two together. This is especially true if you have your product and packaging produced in different facilities.
Packaging was a massive problem for me. I lost many of my clients because they didn't work well.
She discovered too late that the glue in the brush applicator was incompatible with the formulation of her brand's eyelash serum. So after a while, the tufts began to fall out.
Labeling requirements
Each country has its own set of packaging regulations for cosmetics. These regulations, which were enacted to protect consumers, include everything from packaging language to weight/volume labeling to listing ingredients and allergy information.
Cosmetic inventory management can be a little trickier than other products, . Based on her experience of storing large numbers of items and managing inventory between her online shop and physical stores, she has some advice for new entrepreneurs:
• Keep an eye on the shelf life: Natural products and ingredients usually have a shorter shelf life. If you don't have any experience yet, you should only order smaller quantities at first to avoid rejects.
• Pay attention to the temperature and humidity. Ensure your products are stored away from heat, sunlight, and moisture, which can melt or damage them. "It felt like a luxury at first," she says in retrospect. "But how necessary this really is, I realized when a customer tried a lipstick and the heat broke it in two."
• Stay organized. This is important if you are not using a fulfillment service provider and are storing the product yourself. Cosmetic products are small, and sometimes the labeling of different colors is not easy to see. Create a system that allows easy access to the products and their identification. "We keep everything in large drawers.
• Rotate the inventory. As with edibles and any other shelf-life product, ensure everyone involved understands the importance of inventory rotation:
When buying ingredients, keep the following points in mind:
• Are the ingredients suitable for manufacturing skincare products and approved for use in skincare in your country? Coconut oil, for example, is available in two grades: culinary and skincare.
• Do you value natural ingredients?
• What, if any, preservatives will you be using? How does this affect shelf life?
• Are your products marketed under ecological/sustainable aspects? Make sure the supplier has the appropriate certifications. These will differ from country to country.
• Track the supply chain. Is the supplier reputable? Can he offer references?
• How are the labeling laws in your country and the countries you ship to?
• Are certain ingredients known to be common allergens?
By working with an experienced manufacturer, you can avoid some of the initial pitfalls of self-developed formulas (e.g., incompatible ingredients). White label manufacturers are also likely to have proven results and testing of products already on the market.
If you develop your recipes, there is a steeper learning curve associated with them. However, it will give you more freedom to experiment and build something unique.
Packaging is crucial for beauty products since it serves multiple functions. You can quickly get empty, pre-made containers and print your labels for simple items like lip balm or lip gloss. However, you may need to work with a supplier or manufacturer to create bespoke packaging that fully represents your brand aesthetic and is different from your competitors'.
Remember that packaging does many different jobs:
• Representation of your brand. This is another opportunity to bring in your brand's personality. Packaging integrated into the product (such as a lipstick tube) is seen and used by the customer even after the outer packaging has been disposed of. Custom packaging boxes with logo is great for your brand.
• Protection of fragile products. The proper packaging protects products such as eye shadow and pressed powder from damage during transport or dropped.
• Function as an applicator. Such as B. with mascaras and liquid lipsticks.
• Communication of important information. So z. B. Ingredients, expiry date, and instructions for use.
• Contribution to the customer experience. The suitable packaging delights customers through the unboxing process or unique features (e.g., a mirror built into the lipstick tube).
Make sure that not only your products but also the packaging are subjected to strict quality control. Intending to build her Amalie Beauty brand, Megan recommends trying the two together. This is especially true if you have your product and packaging produced in different facilities.
Packaging was a massive problem for me. I lost many of my clients because they didn't work well.
She discovered too late that the glue in the brush applicator was incompatible with the formulation of her brand's eyelash serum. So after a while, the tufts began to fall out.
Labeling requirements
Each country has its own set of packaging regulations for cosmetics. These regulations, which were enacted to protect consumers, include everything from packaging language to weight/volume labeling to listing ingredients and allergy information.
Cosmetic inventory management can be a little trickier than other products, . Based on her experience of storing large numbers of items and managing inventory between her online shop and physical stores, she has some advice for new entrepreneurs:
• Keep an eye on the shelf life: Natural products and ingredients usually have a shorter shelf life. If you don't have any experience yet, you should only order smaller quantities at first to avoid rejects.
• Pay attention to the temperature and humidity. Ensure your products are stored away from heat, sunlight, and moisture, which can melt or damage them. "It felt like a luxury at first," she says in retrospect. "But how necessary this really is, I realized when a customer tried a lipstick and the heat broke it in two."
• Stay organized. This is important if you are not using a fulfillment service provider and are storing the product yourself. Cosmetic products are small, and sometimes the labeling of different colors is not easy to see. Create a system that allows easy access to the products and their identification. "We keep everything in large drawers.
• Rotate the inventory. As with edibles and any other shelf-life product, ensure everyone involved understands the importance of inventory rotation:
2021-06-18 23:42
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